NEW YORK — Fragrance supplier Firmenich has promoted Théo E. Spilka to vice president of new business development and licensing, international.
Spilka, who was vice president of fine fragrance sales and new business development at Firmenich, is now responsible for seeking new fragrance business and licensing opportunities in the U.S., Europe and Latin America.
Although Spilka will focus on expanding business opportunities beyond fine fragrance, the areas he will oversee will remain linked to music, celebrities, designers, athletes and apparel brands. Some of the brands Spilka has helped to get fragrance deals include Baby Phat, Usher, Tommy Bahama, Niki Taylor, Badgley Mischka, Izod and Zac Posen.
"We're bringing new equity and adding value to many of our clients' portfolios," Spilka said in an interview Thursday. "For [fragrance marketers] who want to expand their business and be able to attract a new type of demographic to their portfolio, this helps get the personality or apparel brand or designer that could facilitate the kind of identification they need."
Spilka, a 21-year veteran of the fragrance industry, has spent 17 years at Firmenich, where he has held posts in New York, Geneva and Paris.
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