BERLIN — Puma hopes it has picked a winning face inrecord-setting and champion sprinter Usain Bolt for the June launch of aline of men’s and women’s fragrances called Animagical.

It’sthe first time a celebrity has been used to represent Puma fragrances,according to Procter & Gamble Prestige Products, which oversees thebrand and announced the endorsement deal last Thursday.

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