Fragrance sales were up 1 percent in the U.S. in 2010, driven in part by newness. In the first quarter, launches represented more than 80 percent of new sales, then retreated a bit, before returning in the critical pre-holiday period with designer introductions bringing a buzz to the category, according to Karen Grant of The NPD Group.

Women’s 2010 Top 10 Fragrances*

1. Chanel Coco Mademoiselle
2. Estée Lauder Beautiful
3. Dolce & Gabbana Light Blue
4. Chanel No.5
5. Donna Karan Cashmere Mist
6. Estée Lauder Pleasures
7. Thierry Mugler Angel
8. Juicy Couture Viva La Juicy
9. Calvin Klein Euphoria
10. Clinique Happy

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