By  on March 4, 2016
Stella McCartney's Pop fragrance

LONDON — Stella McCartney is eyeing a new generation of women and is dedicating a fragrance to them — a wake-me-up mix of tuberose and sandalwood called Pop. Aimed at Millennials, it’s a juice for young women who are “popping, and ready for the next phase,” said the designer.

Pop will launch later this month in the U.S. at Sephora, Stella McCartney stores and online. The floral and woody fragrance created under license with P&G Prestige Beauty will roll out worldwide to 1,500 to 2,000 doors by July, and is set to generate $50 million in first-year retail sales, according to industry sources.

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