Strenesse’s chief designer, Gabriele Strehle, has imparted the refined ease of the contemporary German fashion house on a new signature women’s scent.
The fragrance, called Strenesse Gabriele Strehle, aims to offer a subtly seductive alternative to opulent, overpowering orientals, according to the firm.
“My fashion has always focused on the erotic nature of clean, clear lines, free from fuss and frills,” said Strehle. “And that’s exactly what I wanted to experience in a fragrance, too.”
The scent features top notes of pear sorbet, lime and red pepper; middle notes of white peach and magnolia, and base notes of cedarwood and sandalwood.
“I couldn’t — and wouldn’t — design this fragrance with anyone other than a female perfumer,” Strehle remarked. She found her ideal partner in Ursula Wandel, a Paris-based perfumer for Givaudan.
Strehle also was involved in packaging development. “I had such a clear mental picture of what the bottle should look like that suddenly it seemed completely natural for me to sketch it myself,” said Strehle, who added that her goal was to create a lavish, quality design object. The resulting bottle is an elegant glass rectangle with a metallic cap, and Strehle’s signature in metallic green.
Strehle’s initial women’s scent, also called Strenesse Gabriele Strehle, was introduced in 2001 via an arrangement with the Cosmopolitan Cosmetics fine fragrance division of Wella AG — which was subsequently acquired by Procter & Gamble — but has since been discontinued.
The new Strenesse Gabriele Strehle line is handled by Beauty Brands International, which has offices in Baden-Baden, Germany, and Salzburg, Austria. BBI also handles nail brand Alessandro International; sun care brand Piz Buin, and Bogner, Canali and Marc O’Polo fragrances.
It includes eaux de parfum in 40- and 75-ml. versions for 45 euros, or $57.44 at current exchange, and 75 euros, or $95.73, respectively. There is also a 150-ml. shower gel for 15 euros, or $19.15, and a body lotion of the same size for 19 euros, or $24.25.
The line is to roll out to Austria and Denmark this fall. It was launched last month and is carried at Strenesse flagships in Germany and Switzerland. It also is available at strenesse.com in Germany, Austria and Benelux. Udo Heuser, chief executive officer of BBI, estimated the collection could generate retail sales of 3.5 million euros, or $4.5 million, this year.
Fashion from Strenesse, which has shown in New York, Milan and Berlin, is found in 11 stores in Germany, and in major department and multilabel stores in 30 countries. Under the Strenesse umbrella are the Strenesse Gabriele Strehle women’s and men’s collections and the Strenesse Blue women’s collection, as well as respective accessories lines. The brand has been present in the U.S. since 1994.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast