By  on August 15, 2008

PARIS — Quiksilver Inc. and its fragrance licensee Inter Parfums Inc. are readying the label’s first eponymous men’s scent.

“Quiksilver has the potential to become an important brand in men’s fragrance because its audience is large and the brand has strong roots, culture and legitimacy,” said Philippe Benacin, chairman and managing director of Inter Parfums, adding the outdoor lifestyle brand lures a wide age demographic.

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