PARIS — Quiksilver Inc. and its fragrance licensee Inter Parfums Inc. are readying the label’s first eponymous men’s scent.
“Quiksilver has the potential to become an important brand in men’s fragrance because its audience is large and the brand has strong roots, culture and legitimacy,” said Philippe Benacin, chairman and managing director of Inter Parfums, adding the outdoor lifestyle brand lures a wide age demographic.
Surf champion Jérémy Florès is the face of the Quiksilver fragrance for men and appears riding a wave in its single- and double-page advertising.
The scent’s juice is built around sandalwood from Australia — Quiksilver’s birthplace. There, sandalwood producer Mount Romance cultivates the indigenous plants in a sustainable, equitable fashion, according to the company. For this project, the organization transfers 10 percent of the profits made from the sandalwood, which is “Australian Certified Organic,” to the local aborigine community. Three trees are planted for each one cut down.
Givaudan’s Antoine Lie and Antoine Maisondieu created Quiksilver’s woody aromatic marine juice, whose other notes include grapefruit, bitter orange, eucalyptus, thyme, musk and a sea spray accord.
Packaging for the scent was created by Cent Degrés and includes a recyclable outer box.
The fragrance is being introduced in Spain and Russia now. This September, Quiksilver is to be launched in Portugal, Switzerland, Scandinavia, Greece, the Czech Republic, Singapore, Malaysia, Hong Kong and Korea. In October, it’s slated for Brazil, Argentina, Chile and Mexico. Meanwhile, France, the U.K., Turkey, the U.S., Thailand, Mainland China and Japan are due to start selling it next March.
The line includes a 100-ml. eau de toilette spray for 46 euros, or $70.60 at current exchange; a 50-ml. edt spray for 34 euros, or $52.15, and a 30-ml. edt spray for 23 euros, or $35.30. There will also be ancillaries. Prices are for Europe.
While Inter Parfums executives would not discuss sales projections, industry sources estimate Quiksilver will ring up between $30 million and $34 million in retail sales from August to December.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye