By  on September 12, 2008

Who says perfumery can’t be child’s play? Clara Molloy’s new book, Jannat ou Les Fleurs Sauvages du Paradis [Jannat or the Wild Flowers of Paradise], tells the story of a little girl named Jannat, who was born on a cloud smelling of cream, talc and fresh milk and is training to be a perfumer. Jannat (whose name means “paradise” in Urdu) explains how fragrance is a souvenir, how the sense of smell is useful and how there are a tremendous variety of roses. She’s the dream child of Molloy, founder of the Paris-based Memo fragrance retailer and manufacturer, who says she wanted to “give children curiosity for fragrance. Perfume brings a part of paradise.” Molloy’s scent lineup includes Les Echappées, a collection whose latest addition—called Jannat—is also due out this month with an eau de parfum for adults and an eau fraîche iteration for children. Its juice, created with International Flavors & Fragrances perfumer Aliénor Massenet, includes notes of bergamot, lemon, mandarin, tonka bean and musk.

load comments
blog comments powered by Disqus