MARIONNAUD PARFUMERIES, France
Lyse Costa
, Marketing and Products Director

The French perfumery chain, owned by China’s A.S. Watson, is out to lure the young demographic this spring.


GUERLAIN ROUGE G DE GUERLAIN
This is luxury “par excellence”; it is an object that is extremely pretty in addition to being very practical with an integrated mirror. 38 euros ($48)

DIESEL ONLY THE BRAVE
The packaging, juice and communication are very in sync with Diesel’s positioning. 49 euros ($62)

EGO FACTO FOOL FOR LOVE
This is a concept with an entirely original olfactive creation, whose juice is very, very well worked. 59 euros ($74.55)

GWEN STEFANI HARAJUKU LOVERS
[The five scents] are well done and collectable. 32.50 euros ($41)

LANCÔME GÉNIFIQUE YOUTH ACTIVATING CONCENTRATE
It is a new gesture in skin care; it’s a product used in preparation for a treatment ritual. 75 euros ($94.75)



NEXT: Isetan, Tokyo >>

To unlock this article, subscribe to WWD below.

load comments
blog comments powered by Disqus