Niche fragrance distributor The Fragrance Group is aiming to give the brands in its portfolio a leg-up in the e-commerce department.
On Sept 1., the company, which distributes a slew of niche European fragrance lines in the U.S. — including Starck Paris, Lalique Parfums and Parfums de Marly — will launch So Avant Garde, its own e-commerce site meant to guide the consumer through the process of buying a fragrance.
@serenawilliams, in @versace and a @bulgariofficial necklace, with @alexisohanian attending the #royalwedding at St. George’s Chapel. See all of the celebrities in attendance on WWD.com. #wwdeye #wwdfashion
The wait is over: Meghan Markle picks @givenchyofficial’s Clare Waight Keller for her wedding dress. Markle entered St. George’s Chapel in a Givenchy Haute Couture gown paired with Queen Mary’s Diamond Bandeau Tiara, loaned to her by The Queen. Read more on WWD.com - Link in bio. #wwdnews #wwdfashion #royalwedding