By  on August 1, 2013

From the Smurfs’ village to Toys ‘R’ Us shelves, the storied blue characters are now taking on the fragrance industry with their very own “smurfume.”

On Aug. 9, fragrance manufacturing company First American Brands, Inc. will launch four eaux de toilette, called the Blue Style Smurfs 3-D Collection as well as one eau de parfum, Smurfette Blue Magic fragrance. The product launch will take place at Toys ‘R’ Us in Times Square, where the scents will be sold exclusively.

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