By  on April 30, 2010

Thierry Mugler is tapping into the power of womanhood with his new fragrance, the first major brand he has launched since Alien in 2005.

The entry, due out in the fall, is called Womanity, a made-up word meant to associate with femininity, humanity and city. The designer — who launched the groundbreaking and still top-ranked Angel in 1992 — was interested in breaking the industry mold once again,according to Joel Palix, president of the Paris-based Clarins Fragrance Group Worldwide, which includes Thierry Mugler Parfums.

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