Tocca is hitting the road.Best known for its fragrances capturing the spirit and personality of girls who inspired them, Tocca's newest collection takes its cues from famous locations. Called Voyage, the home fragrance range evokes the scents of Bora Bora; Capri; Marrakech; Montauk, N.Y., and Valencia, Italy. The products include hand-poured candles, hand soaps and lotions.“We picked five incredibly beautiful places we love and worked with our perfume team to develop scents that are reminiscent of those locations. We want to take people on a sensorial trip around the world,” said Gordon Finkelstein, Tocca’s president and chief executive officer.Voyage bows this month exclusively at Bluemercury and bluemercury.com. On Aug. 1, Voyage travels into independent and specialty stores worldwide. Voyage will also be sold internationally, including exclusively at Mecca in Australia. Prices range from $20 for a hand soap to $42 for a 10-oz. candle.“This is the evolution of what Tocca has become,” Finkelstein explained. “It addresses a segment of our business that’s very important,” he added, referring to the network of specialty retailers both in the U.S. and abroad. “We’ve built a story around our fine fragrances such as Cleopatra and Stella, but we felt it was time to draw some clean lines and introduce a new collection anchored in the home.”Finkelstein explained Voyage has a broader, unisex appeal versus the whimsical and feminine positioning of Tocca’s fragrances. In addition to bringing in new users, the line is giftable. Building out its home fragrance portfolio comes at a key time in the industry as the segment is showing some of the healthiest growth in the business.[caption id="attachment_10883873" align="alignnone" width="300"] Capri is one of Voyage's destinations.[/caption]“As the upsurge in prestige sales and consumer statements attest, the home scents market is growing rapidly. This is a reflection of the consumer movement toward a different type of gift to self: more holistic sensory experiences,” said Karen Grant, global beauty industry analyst at The NPD Group, earlier this year. “Consumers tend to use candles, diffusers and other scented home products not out of necessity, but out of a desire for a warm and intimate space that brings both the consumer and — especially during the holidays — their guests, comfort, joy and positivity.”Finkelstein added that people are pumping more money into their homes. “This is where the consumer is spending money now. Maybe we’re not traveling as much, but we are putting money into our home,” he said.The distribution in independent and specialty retailers also offers growth potential to augment the 23-year-old company's existing business in retailers such as Sephora, Birchbox, Anthropologie as well as 42 Tocca stores in Japan. “We think as a brand, we’ve only scratched the surface,” Finkelstein said of specialty doors. “This is a channel of distribution we have had our foot in the door for years, but we thought it was time to give them something new and refreshing.”Bora Bora’s composition was crafted to conjure memories of white sand beaches and swaying palms. Capri harness ingredients to capture the mystery of Capri’s secluded coves and legendary Blue Grotto. Amber-infused Marrakech evokes the city’s imperial palaces and brightly colored bazaars. Montauk, expected to be one of the bestsellers, brings home the fresh and clean scent of salt air, wild mint and crisp cucumber. And Valencia is a tribute to the passion of the Spanish city. There are plans in the pipeline to expand the collection and with new scents and forms.[caption id="attachment_10883631" align="aligncenter" width="300"] Tocca's new Voyage launch.[/caption]“What we really wanted to do was evoke each of the locations,” explained Patricia Amarose, vice president of marketing and product development. She predicted the candles will be the briskest sellers, following by the hand soaps and then lotions.Several in-store activities are planned to promote Voyage in Bluemercury including gifts with purchase. The company also expects to make optimal use of social media, a natural link with the travel positioning.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews