By  on October 8, 2012

LOS ANGELES — Fragrance jewelry can be awkward merchandise to sell without a clear home in either the beauty or the accessories section at stores, but Lisa Hoffman is out to make it a must-have in both and has reeled in jeweler Tom Binns to help her do so with a new collaboration.

Binns is the first of several jewelers of differing price points and styles Hoffman said she plans to partner with to take “the whole concept up to another level. I’ve always been a huge fan of Tom’s jewelry. I was actually introduced to his jewelry when my husband [Dustin Hoffman] gave me a gift of one of his pieces. My husband was introduced by one of our daughters, who is a big fan,” she explained.

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