NEW YORK — Bloomingdale’s sold an estimated $45,000 to $50,000 of the new Tory Burch fragrance at its first day on counter.
While executives at the retailer as well as Burch’s fragrance licensee, the Aramis & Designer Fragrances division of the Estée Lauder Cos. Inc. declined to comment, estimates were the Burch fragrance — the designer’s first — was a strong performer throughout the Bloomingdale’s chain on the day of its launch, which was last Thursday.
That evening, Burch made a personal appearance for her fragrance at Bloomingdale’s 59th Street flagship here, which drew about 500 people. Those buying the fragrance were able to have their bottle signed by the designer.
“I have two loves in my life — Bloomingdale’s and Tory Burch,” said Leonard Lauder, chairman emeritus of the Estée Lauder Cos. Inc. “Not only is Tory beautiful, she is talented and knows what women want.”
The scent is exclusive in the U.S. to Bloomingdale’s and Tory Burch boutiques through the holidays.
Michael Gould, chairman and chief executive officer of Bloomingdale’s, called the event “the largest turnout for a fragrance personal appearance in my 22 years here.”
“Tory is one of the most important designers and brands in the store,” Gould added. “This is a major milestone for us.” Bloomingdale’s turned all of its store windows into a veritable Tory-land, featuring the scent everywhere. “I’m trying not to get emotional,” said the designer with a large smile.
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“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
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"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye