NEW YORK — Bloomingdale’s sold an estimated $45,000 to $50,000 of the new Tory Burch fragrance at its first day on counter.While executives at the retailer as well as Burch’s fragrance licensee, the Aramis & Designer Fragrances division of the Estée Lauder Cos. Inc. declined to comment, estimates were the Burch fragrance — the designer’s first — was a strong performer throughout the Bloomingdale’s chain on the day of its launch, which was last Thursday.That evening, Burch made a personal appearance for her fragrance at Bloomingdale’s 59th Street flagship here, which drew about 500 people. Those buying the fragrance were able to have their bottle signed by the designer.“I have two loves in my life — Bloomingdale’s and Tory Burch,” said Leonard Lauder, chairman emeritus of the Estée Lauder Cos. Inc. “Not only is Tory beautiful, she is talented and knows what women want.”The scent is exclusive in the U.S. to Bloomingdale’s and Tory Burch boutiques through the holidays.Michael Gould, chairman and chief executive officer of Bloomingdale’s, called the event “the largest turnout for a fragrance personal appearance in my 22 years here.”“Tory is one of the most important designers and brands in the store,” Gould added. “This is a major milestone for us.” Bloomingdale’s turned all of its store windows into a veritable Tory-land, featuring the scent everywhere. “I’m trying not to get emotional,” said the designer with a large smile.
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot. #wwdfashion ( 📸: @cjw.photo )
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)
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For @ralphlauren, 2018 is a reason to celebrate: It marks the brand’s 50th year in business. Last year’s chauffeured show in Bedford, NY featuring his vintage car collection may have seemed like the big celebration to show-goers, but they were wrong. The official celebration will be held on September 7 during #NYFW. Get all the details on WWD.com. #wwdfashion (📷: @giovanni_giannoni_photo)