By  on September 27, 2013

NEW YORK — Bloomingdale’s sold an estimated $45,000 to $50,000 of the new Tory Burch fragrance at its first day on counter.

While executives at the retailer as well as Burch’s fragrance licensee, the Aramis & Designer Fragrances division of the Estée Lauder Cos. Inc. declined to comment, estimates were the Burch fragrance — the designer’s first — was a strong performer throughout the Bloomingdale’s chain on the day of its launch, which was last Thursday.

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