By  on June 22, 2012

MILAN — Gucci is gearing up to launch a new fragrance infused with Old Hollywood charm and fronted by Blake Lively.

Inspired by the couture line of the same name that made its debut in 2010 at the Cannes Film Festival, the Gucci Première eau de parfum is designed to evoke all the glitz and glamour associated with that event.

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