PARIS — Parfums Nina Ricci is coming out with a high-end offer, the Ricci Ricci women’s fragrance, starting this summer.
It follows the blockbuster Nina, which launched in 2006 and has been ringing up double-digit gains annually since. Nina is the number-one women’s line at Puig Beauty and Fashion Group, Nina Ricci’s owner. In France, Nina is among the top six in volume in the women’s fragrance category and ninth in value, according to company executives. The Nina Ricci brand ranks tenth overall domestically, and its L’Air du Temps scent figures in France’s top 20.
“With Nina, the idea was to really rejuvenate the brand,” said José Manuel Albesa, chief brand officer for Puig Beauty and Fashion Group. He added the aim with the latest scent is to go one step further, saying, “With the new launch, what we want to do is to really modernize and upgrade Nina Ricci.”
Whereas Nina’s core age target is 18 to 25, Ricci Ricci’s is expected to be the 20-to-45 set, said Albesa. “It’s a very ‘gourmand’ fragrance,” he explained.
Like all of Nina Ricci’s scents, Ricci Ricci is essentially a floral, but its juice is more “glamorous” and “sensual” than Nina’s, according to company executives. Specifically, the Ricci Ricci eau de parfum is a fresh floral sensual by Givaudan perfumers Jacques Huclier and Aurélien Guichard. In its top are notes of rhubarb zest and bergamot. The heart has a note of belle de nuit, also known as the four o’clock flower — among the principal ingredients for Ricci Ricci — plus Indian tuberose and centifolia rose notes. Sandalwood and patchouli make up Ricci Ricci’s base notes.
As with the juice, Nina Ricci executives took a cue from the house’s past for Ricci Ricci’s packaging and advertising.
“With Ricci Ricci, we focus on ribbon,” said Albesa. “It has been a very emblematic item in the Nina Ricci fashion house over the years. Nina Ricci always used ribbons in her collections. We wanted a very modern ribbon with a very eye-catching color and modern style.”
The bottle, created in-house, is topped with what looks like a metallic pink ribbon. The motif also figures predominantly in point-of-sale displays.
Model Jessica Stam features in both the print and film ads for Ricci Ricci in which she plays a little devil having fun among Paris’ rooftops, which are draped with ribbon. The campaign includes single and double pages shot by Sebastian Kim, plus film takes — currently destined for TV — of 20 and 30 seconds created by K-Roll with the Mlle Noï agency.
Ricci Ricci’s price points are approximately 20 percent higher than Nina’s. In France, for instance, they will be 41 euros, or $57.75 at current exchange, for a 30-ml. eau de parfum spray; 59 euros, or $83.10, for a 50-ml. eau de parfum spray, and 79 euros, or $111.30, for an 80-ml. spray. The line includes ancillaries, too.
Ricci Ricci is to be launched in France on Aug. 24. It will then be introduced in the rest of Europe in September, the Middle East in October, and Asia — except for China and Pakistan — in October and November. The U.S. debut is expected in 2010.
Nina Ricci executives would not discuss sales projections, but industry sources estimate Ricci Ricci will generate $140 million in first-year retail revenues worldwide.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)