If United Scents founders, Samantha Sherwin and Sasha Bertran, had their way, every state in America would have its own fragrance. The two beauty entrepreneurs, based in New Jersey, founded Wolf in Sheep’s Clothing LLC in January 2011 in hopes of being taken more seriously and gaining financial backing. Sherwin and Sasha’s first five scents — New York, New Jersey, Texas, Florida and California — entered stores in March 2012. As they look to 2013, Sherwin and Bertran say growth is on the horizon. “There has been no better feeling than experiencing our vision come to life and see our brand develop,” said Sherwin.
Seeking to provoke hometown nostalgia and ha’aheo (Hawaiian for pride), United Scents of America will launch Hawaii and Massachusetts in February. The new scents — each $58 — will launch alongside coordinating soy candles, $25 each. Brand founders said the candles were introduced due to customer request. United Scents new offerings will debut at the New York International Gift Fair alongside existing states, all of which will feature updated packaging. “Our goal was to make our fragrances personal for our customers not ourselves,” said Bertran.
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styles by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)