Ralph Lauren is letting loose with his latest teen scent under the Ralph franchise, dubbed Ralph Wild. As the fifth edition in the portfolio, developed by L'Oréal USA, the "wild fruity" fragrance is set to launch in the middle of next month. It could generate up to $15 million at retail in its first year on counter, while the entire Ralph teen assortment could hit $35 million in U.S. retail sales.
When it came time to create the fifth fragrance in Ralph Lauren's Ralph teen franchise, executives at L'Oréal USA, Lauren's beauty licensee, decided it was time for the brand to let down its hair. The result is Ralph Wild.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)