By  on June 29, 2012

MILAN — Building on the success of last year’s award-winning Valentina, Valentino and Puig are launching Valentina Assoluto, which departs from the floral notes of the original eau de parfum and offers instead a deeper, more sensual absolute fragrance.

“This perfume is a real creation,” said Olivier Cresp of Firmenich, the nose who worked on both Valentina (with Alberto Morillas) and Valentina Assoluto. In a phone interview, Cresp explained that instead of starting off with the same olfactive group and changing a few ingredients, he chose an entirely different olfactive family — chypre — and then developed a bridge to the original fragrance. Valentina Assoluto, he said, is “much more nocturnal, more seductive,” than Valentina.

load comments
blog comments powered by Disqus