MILAN — Building on the success of last year’s award-winning Valentina, Valentino and Puig are launching Valentina Assoluto, which departs from the floral notes of the original eau de parfum and offers instead a deeper, more sensual absolute fragrance.
“This perfume is a real creation,” said Olivier Cresp of Firmenich, the nose who worked on both Valentina (with Alberto Morillas) and Valentina Assoluto. In a phone interview, Cresp explained that instead of starting off with the same olfactive group and changing a few ingredients, he chose an entirely different olfactive family — chypre — and then developed a bridge to the original fragrance. Valentina Assoluto, he said, is “much more nocturnal, more seductive,” than Valentina.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)