By and  on October 15, 2012

When Valentino signed a fragrance licensing agreement with Barcelona-based Puig in 2010, the fashion house was in transition. Creative directors Maria Grazia Chiuri and Pierpaolo Piccioli had arrived less than two years prior, and they were developing the brand’s identity for a new generation of customers. It was essential to match the fragrances with the fashion.


But Valentino’s first foray into the beauty business dates back to the late Seventies — just after Yves Saint Laurent launched its spicy Opium perfume.

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