MILAN — Valentino is set to open a new chapter in its women’s fragrance portfolio with a scent called simply Valentino.The signature fragrance will launch globally this spring, and its ultrafeminine bottle and scent are an ode to the couture roots of the Roman fashion house.The Valentino fragrance is the third women’s scent launched in collaboration with licensee Procter & Gamble Prestige Products.Valentino, which was previewed on Italy’s beauty counters earlier this month, is being introduced exclusively at Neiman Marcus in the U.S. It is slated to roll out to additional U.S. retailers by mid-April and, subsequently, to other major markets by summer.Industry sources estimate the scent is on track to do upward of $50 million in first-year retail sales.Andrea Petochi, global marketing director of P&G Prestige Products said Valentino is a culmination of the label’s heritage.“It’s a further leap forward for the brand positioning,” said Petochi. “This scent communicates the heart of Valentino the fashion house to a broader audience.”P&G Prestige Products began working on the scent with Valentino’s creative team before the Roman couturier retired in 2007. Since then, creative leadership has shuffled hands twice from Alessandra Facchinetti to current designers Maria Grazia Chiuri and Pier Paolo Piccioli.Meant to mimic the lines of a classic Valentino gown, the fragrance’s flacon has a slender neck that tapers down to a square-shaped base. Designed by the fashion house, the bottle features a crystal-cut glass pattern, recalling the intricate embroidery techniques employed by the fashion house. The bottle is topped with a black faceted cap, and the scent has a pale, blush-pink hue.The fragrance belongs to the aldehydic-floral family of fragrances. It features top notes of pomelo, pear blossom and magnolia; a heart of orange flower, mimosa and violet leaves, and a base of rice vapor, heliotrope and vanilla orchid. P&G’s fine fragrance development team collaborated with International Flavors & Fragrances to create the scent.“The notes reflect the elegant packaging — mimosa is inherently feminine, and the rice vapor really boosts the intrigue on the scent, making it sparkle,” said Petochi.A print advertising campaign for Valentino, which was photographed by Luca Stoppini, features model Natalia Belova in a blush-colored couture Valentino dress with the flacon in her hand.The Valentino collection includes a 1.7-oz. spray for $80 and a 2.5-oz. spray for $100. The line also includes a perfumed body milk, $45 for 6.7 oz. All prices are for the U.S.
Exclusive: @dsquared2 signs fragrance licensing agreement with Euroitalia, with the first effort of the new partnership being unveiled in September. The brand will launch two scents – one for men and one for women – in Italy. Read our interview with designer Dean and Dan Caten on WWD.com. #wwdbeauty #wwdnews (📷: @zefashioninsider)
@louisvuitton has officially renewed Nicolas Ghesquière’s contract as artistic director of women's collections. "I am very pleased to open the next chapter of the story I started with Louis Vuitton almost 5 years ago," said Ghesquière, who first signed on to design the French luxury brand's women's line in 2013. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @giovanni_giannoni_photo)
“I learned then and there that I had to figure out a way in life to maintain and preserve my sense of pride when I felt good about what I did or what I represented or created,” said @saintrecords on how being bullied for wearing capri pants inspired her to be the artist she is today. Knowles was at the 70th Parsons Benefit last night where she outbid the room for a Dapper Dan customized @gucci experience. #wwdeye (📷: @lexieblacklock)
“There’s this amazing braintrust of people who know the whole universe so well. So we talked to them and they gave us more input,” said actor Alden Ehrenreich on playing the young Han Solo in “Solo: A Star Wars Story.” The cast was at NYC’s SVA Theatre last night for an advanced screening of the film, which hits theaters this week. #wwdeye #starwars #hansolo (📷: @aurorarosedecrosta)
@asaprocky spent nearly two hours in a Plexiglas box Sunday night at @sothebys putting himself through a series of “tests” to demonstrate the process of completing his new album called “Testing.” Get all the details and see all the pictures on WWD.com. #wwdeye
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion
Exclusive: Cate Blanchett has been named the first global beauty ambassador for @armanibeauty. Blanchett has been the face of the brand’s Sì fragrance franchise since 2013, and is now representing all of the label’s beauty categories including makeup and skin care. #wwdbeauty (📷: @zefashioninsider)