By  on September 6, 2013

VENICE — As the sun beat hotly over this city’s winding streets and salty canals, Valentino and Puig celebrated the launch of Valentino Uomo, a new men’s fragrance that aims to channel the direction of the Italian fashion house’s men’s collections and become a pillar in the industry.

“We wanted to accompany the expansion of the men’s line, to create a classic of tomorrow,” said José Manuel Albesa, chief brand officer at Puig, adding the eau de toilette would appeal to men who “have a classic side, but are very cool at the same time. It’s a customer who likes good quality products and is very exacting.”

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