By  on June 30, 2009

PARIS — Showing a desire to build on the rarity and craftsmanship of its most exquisite baubles, Van Cleef & Arpels is launching a fragrance line this fall that is resolutely more upscale and exclusive than its past scents.

Called Collection Extraordinare, it is being billed as a perfumer’s offering as opposed to Van Cleef’s other scents, including First and Gem, which shine more emphasis on the house’s jewelry heritage. Comprising six fragrances, the Extraordinaire line is rather meant to capture an aura of ultimate luxury.

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