MILAN — Versace and Euroitalia are introducing a new sparkler: Versace Yellow Diamond Intense, a highly concentrated eau de parfum that picks up where its 2011 eau de toilette predecessor, Versace Yellow Diamond, left off.
The scent will retain the advertising campaign of the original edt, shot by Mario Testino and featuring model Abbey Lee Kershaw, but will feature new external packaging, with a deep blue box covered in wild gold swirls. Perfumer Alberto Morillas of Firmenich opted for top notes of Diamante citron, pear sorbet, neroli and bergamot; a heart of freesia, orange blossom, jasmine and osmanthus, and a drydown of benzoin, amber wood, Palo Santo and musk.
Versace creative director Donatella Versace’s love of yellow diamonds informed the bottle design, which features a multifaceted gemstone cap over a clear glass base that reveals the highly saturated juice.
Euroitalia president Giovanni Sgariboldi said the original fragrance’s success had paved the way for Yellow Diamond Intense. “[The edt] made a lot of customers loyal to the brand, which certainly gave us the satisfaction and enthusiasm to take on this new project,” he said, noting that central Europe and Asia had been key regions for Yellow Diamond.
With distribution slated for 15,000 doors worldwide, Versace Yellow Diamond Intense will mirror the positioning and rollout plan of the original juice, kicking off in Italy this July before reaching the rest of Europe and the U.S. in September and the Far East by 2015.
Sgariboldi did not disclose estimates, but industry sources said the new edp could rake in 50 million euros, or about $68 million at current exchange, in retail sales in its first year on the shelf.
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.