MILAN — Versace and Euroitalia are tapping into the oud trend, with a niche women’s eau de parfum that hits shelves in Italy this month and internationally throughout the first half of 2014. Versace Pour Femme Oud Oriental will be available at a highly select number of retailers, with a special focus on the Middle East.
Earlier this year, Euroitalia introduced Versace Pour Homme Oud Noir to a similarly restricted retail network.
Euroitalia president Giovanni Sgariboldi said the ouds were a response to a global enthusiasm for richer, woodier fragrances, and that while sales results in the Middle East were strong for the men’s fragrance, “I am particularly satisfied with the European interest that we received, which surpassed our expectations.”
He would not discuss sales figures, but industry sources suggest the new women’s oud — on the shelf in 500 doors when rollout is complete — could bring in $10 million in retail sales in its first year.
Versace Pour Femme Oud Oriental will be available in a single 100-ml. version, priced in Europe for 150 euros, or approximately $206 at current exchange. In addition to Versace boutiques throughout the EU, in Italy the eau de parfum will be sold at La Rinascente in Milan and Florence and Mazzolari in Milan. Harrods in London has a February exclusive, and Galeries Lafayette in Paris, as well as Gum and Tsum in Moscow, will also sell the fragrance. In May, the edp will reach the Middle East, where it will be available at retailers such as Paris Gallery, Sephora and Areej, among many.
Top notes include oriental rose, freesia and saffron, while the heart of the fragrance is composed of heliotrope, Indonesian patchouli and velvety violet. The drydown contains a leather oud accord, sandalwood and vanilla. “I wanted to create something very strong and seductive,” said Versace creative director Donatella Versace.
The packaging features a lustrous box bordered with the Greek key motif and a glass bottle with a gold cap and gold Medusa at the center. Advertising images shot by Giovanni Gastel featuring the men’s and women’s scents together will be used to promote the fragrances starting in 2014.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast