MILAN — Building on the success of Bright Crystal, an eau de toilette that remains a top seller seven years after its launch, Versace and its Euroitalia licensee are introducing Bright Crystal Absolu, an absolute eau de parfum that they hope will reel in fans of its predecessor.
“After the remarkable success of Bright Crystal eau de toilette on a worldwide level, we wanted to respond to the request of highly demanding consumers with a more intense version,” said Euroitalia president Giovanni Sgariboldi. He added: “We expect that those consumers who are fond of Bright Crystal edt will choose the absolute version for occasions when they desire greater intensity and a longer-lasting scent, so that they can [make a choice] based on the season and, sometimes, their mood.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)