MILAN — “It is not good for the man to be alone,” reads the Genesis.Versace shifted the biblical creative approach into its beauty business as the brand took a rib out of its successful Dylan Blue men’s scent, which bowed last year, and unveiled its female counterpart, named Versace Pour femme Dylan Blue.Donatella Versace described the new fragrance as an “ode to femininity. This is a strong, sensual and sophisticated scent, created for a woman aware of the power of her sensuality and of her mind.”To embody this idea of woman, the designer opted for the fresh face of Croatian model Faretta Radić. Represented by The Society Management in New York and Elite Model Management in Europe, Radić debuted on the catwalks last year and has already appeared in ad campaigns for a range of fashion labels, including Valentino, Miu Miu and Max Mara.Versace relied once again on photographer Bruce Weber to shoot the campaign. The fragrance’s advertising concept is in line with that conceived for Dylan Blue for men, when male fighters trained in a gym trying to win over the heart of Gigi Hadid.This time the spotlight is on Radić, portrayed among a range of male talents, such as models Christian Hogue, Trevor Signorino and Jake Lahrman.[caption id="attachment_11048112" align="aligncenter" width="1024"] Behind the scenes of Versace Pour Femme Dylan Blue fragrance's ad campaign.[/caption]“When I walk down the streets of New York and Brooklyn, I see all these gyms full of women, training and getting stronger,” said Weber, explaining his inspiration and underscoring how the images “are a tribute to all of them.”As for the previous Dylan Blue campaign, the images are flanked by a black-and-white short movie, during which Radić’s character trains and fights against the men. Overlapping shots of the model both in ath-leisure and elegant attire and male bodies are combined with footage of Radić riding a motorcycle or walking down the street.Similar to the previous clip for Dylan Blue for men, a male voiceover says, “My father always used to say, ‘You can’t live with women, but you can’t live without them,’” but this time a female one replies, “My father said the same about men.”The ads will debut in international magazines starting from this month.[caption id="attachment_11048114" align="aligncenter" width="619"] The Versace Pour Femme Dylan Blue ad.[/caption]Licensed to Italian company Euroitalia, the fragrance belongs to the fruity, floral olfactory family and has been in the works for over a year. Created by Givaudan nose Calice Becker, the juice features top notes of black currant sorbet and Granny Smith apple, while the heart includes peach, sweetbriar rose and Arabian jasmine. Woody essences, such as musk, patchouli Coeur and snowbell plants, complete the blend.Standing apart from its male, geometric counterpart, Versace pour femme Dylan Blue’s glass bottle is crafted as an Ancient Greek-inspired amphora. The curvy, Mediterranean blue silhouette is enhanced by contrasting golden elements, such as the bottleneck, which bears the name of the scent engraved. In addition, the fashion house's signature Medusa head logo in gold embellishes both the cap and the body of the bottle.Already retailing in Germany, thanks to an agreement with the Douglas perfumery chain, the fragrance will hit the Italian shelves this month and the American ones next year.Available in the 50-ml. and 100-ml. versions, priced at $92 and $120 respectively, the scent will reach an estimated 15,000 doors worldwide in its first year, once the rollout is complete.Industry sources estimate Versace Pour Femme Dylan Blue could reach 45 million dollars in first-year retail sales. According to Euroitalia’s president Giovanni Sgariboldi, best performing markets will include the U.S., Italy, Germany, the U.K., Russia, Australia and the Middle-East.Industry sources also estimate that the investment in advertising activities for the first 12 months will reach $20 million.Euroitalia has been manufacturing and distributing Versace fragrances for over a decade, as the company acquired the business at the end of 2004. Besides Versace, the Italian firm also produces the fragrances for the Moschino and Missoni fashion houses, in addition to owning the Reporter label and the Naj-Oleari makeup brand.In 2016, Euroitalia reported sales of 795.5 million euros, up 9.2 percent compared with the previous year, and sold 25 million units. Exports accounted for more than 90 percent of revenues, with the U.S., the Middle East and the U.K. listed as best-performing markets, followed by Italy, Germany, Asia and Australia.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)