CANNES, France — Euroitalia will attempt its most ambitious project yet in its nearly six-year licensing relationship with Versace when the Italy-based fragrance house launches Vanitas starting next month.
The women’s fragrance was designed to occupy the top-rung or couture position in the Versace fragrance hierarchy. Its price points are 20 to 30 percent higher than the brand’s other scents, and Vanitas will be aimed at a specialty store distribution, namely Neiman Marcus, Saks Fifth Avenue, Nordstrom and Bloomingdale’s, when the brand eventually arrives in the U.S., probably in the second half of 2012.
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