By and  on October 22, 2010

CANNES, France — Euroitalia will attempt its most ambitious project yet in its nearly six-year licensing relationship with Versace when the Italy-based fragrance house launches Vanitas starting next month.

The women’s fragrance was designed to occupy the top-rung or couture position in the Versace fragrance hierarchy. Its price points are 20 to 30 percent higher than the brand’s other scents, and Vanitas will be aimed at a specialty store distribution, namely Neiman Marcus, Saks Fifth Avenue, Nordstrom and Bloomingdale’s, when the brand eventually arrives in the U.S., probably in the second half of 2012.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus