By and  on September 2, 2011

MILAN — Versace’s protagonist of its next women’s fragrance conjures images of a rare, fancy yellow diamond of canary-yellow saturation and extreme purity.

Versace Yellow Diamond, the brand’s latest launch, marks a return to the pricing of past fragrances, such as 2006’s best-selling Bright Crystal. By contrast, the houses’s last fragrance, Vanitas, launched in 2010 with price points 20 to 30 percent higher than its predecessors.

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