MILAN — Seizing on the success of Versace’s Vanitas eau de parfum, Euroitalia, the brand’s licensee, is launching an eau de toilette version of the scent, which will occupy an elite position among Versace fragrances.
“Vanitas eau de toilette continues to carry the idea of ‘couture’ that the original eau de parfum was born with,” said Gianni Sgariboldi, president of Euroitalia. “But it was conceived with an even fresher olfactory nuance and combined with a ‘very Versace’ packaging design, for all the women who love the elegance and exclusivity that are part of the brand’s DNA. We expect another hit product.”
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