By  on February 12, 2010

Milan — Versace’s Versus brand is poised to stage a comeback in beauty with a new energetic fragrance.

As the latest incarnation of the distinctive ‘rock chic’ line created by Gianni Versace in 1989, the new scent, Versus Versace, is designed to draw momentum from a vibrant positioning. “I worked closely on the fragrance to create a perfume that leaves you with the desire of wanting more and more,” said the brand’s creative director Donatella Versace.

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