By  on June 5, 2009

No longer just the brand of pocketknives, Victorinox Swiss Army is carving out a new niche in the fragrance world with the introduction of Swiss Unlimited, its debut scent for men.

Chairman Veronika Elsener, a member of the fourth generation of the founding family, acknowledged that “it took us 125 years for the first launch of a Victorinox fragrance.” But she quickly added that the fragrance is expected to add “more emotional and playful attributes to enhance our brand.”

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