No longer just the brand of pocketknives, Victorinox Swiss Army is carving out a new niche in the fragrance world with the introduction of Swiss Unlimited, its debut scent for men.
Chairman Veronika Elsener, a member of the fourth generation of the founding family, acknowledged that “it took us 125 years for the first launch of a Victorinox fragrance.” But she quickly added that the fragrance is expected to add “more emotional and playful attributes to enhance our brand.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)