By  on June 5, 2009

No longer just the brand of pocketknives, Victorinox Swiss Army is carving out a new niche in the fragrance world with the introduction of Swiss Unlimited, its debut scent for men.

Chairman Veronika Elsener, a member of the fourth generation of the founding family, acknowledged that “it took us 125 years for the first launch of a Victorinox fragrance.” But she quickly added that the fragrance is expected to add “more emotional and playful attributes to enhance our brand.”

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus