By  on July 24, 2009

PARIS — Designers Viktor Horsting and Rolf Snoeren are storytellers. So is it any surprise the starting point for their second women’s fragrance was, just like their first, the name?

“We thought of the name Eau Mega because we wanted something that would complement Flowerbomb,” said Horsting, referring to the debut scent launched for the label in 2004 with Viktor & Rolf’s beauty license-holder L’Oréal. “Whereas Flowerbomb was a very sensual, gourmand and oriental fragrance, we wanted to create a fragrance that is fresh but not sporty or natural.”

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