The first House of Viktor & Rolf fragrance shop-in-shop in the U.S. is slated to open Sunday at Saks Fifth Avenue’s Manhattan flagship.
The 147-square-foot space is intended to showcase all Viktor & Rolf fragrances, including the now-launching Bonbon, noted Alexandre Choueiri, president of International Designer Collections for L’Oréal USA, which holds the Viktor & Rolf fragrance license.
“It was a collaborative effort with our creative design teams to design a space that expresses the Viktor & Rolf spirit within the Saks Fifth Avenue protocol,” said Deborah Walters, senior vice president and general merchandise manager for cosmetics, fragrances and intimates at Saks Fifth Avenue. “The shop represents glamour, provocative couture and elegance.” Bonbon, which rolls out this week at Saks, is also expected to do well, she said. “[Our customers react to] the unexpected, highly creative, unique interpretation of femininity and the complexity of the creative to exert contradiction in the spirit of each fragrance. And, most importantly, they create amazing fragrances with unexpected combinations of ingredients.” Bonbon’s bow-shaped bottle is both playful and strong, said Walters.
Located at the front of the retailer’s Fifth Avenue flagship, the shop-in-shop’s neighbors include Chanel, Hermès and Cartier. Color cues take their lead from the fashion side of the brand, noted Choueiri.
“Customer experience was a priority, and we added a sense of fun, whimsy and theater to the space,” added Walters. “A few examples are the whimsical and elaborate Carousel of Bonbon bottles in a constant circular rotation, the elaborate and interactive wrapping station that includes a personal touch from V&R with their wax seal, and the incorporation of value and engagement through a beautiful ‘Re-fill’ station in the heart of the shop.”
The retailer has long seen success with the Viktor & Rolf fragrances, said Walters. “Flowerbomb continues to hold the distinction as our number-one volume, single women’s fragrance launch at Saks Fifth Avenue,” Walters said of the fragrance, which launched Stateside at Saks in 2005. “Viktor & Rolf continues to be a very important designer fragrance brand at Saks.”
In addition to prime positioning in the new shop-in-shop, Bonbon will get addition support in the form of “an extravagant window and interior visual statement” from April 10 to 23 and a Viktor & Rolf personal appearance on April 17, said Walters.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion