The first House of Viktor & Rolf fragrance shop-in-shop in the U.S. is slated to open Sunday at Saks Fifth Avenue’s Manhattan flagship.
The 147-square-foot space is intended to showcase all Viktor & Rolf fragrances, including the now-launching Bonbon, noted Alexandre Choueiri, president of International Designer Collections for L’Oréal USA, which holds the Viktor & Rolf fragrance license.
“It was a collaborative effort with our creative design teams to design a space that expresses the Viktor & Rolf spirit within the Saks Fifth Avenue protocol,” said Deborah Walters, senior vice president and general merchandise manager for cosmetics, fragrances and intimates at Saks Fifth Avenue. “The shop represents glamour, provocative couture and elegance.” Bonbon, which rolls out this week at Saks, is also expected to do well, she said. “[Our customers react to] the unexpected, highly creative, unique interpretation of femininity and the complexity of the creative to exert contradiction in the spirit of each fragrance. And, most importantly, they create amazing fragrances with unexpected combinations of ingredients.” Bonbon’s bow-shaped bottle is both playful and strong, said Walters.
Located at the front of the retailer’s Fifth Avenue flagship, the shop-in-shop’s neighbors include Chanel, Hermès and Cartier. Color cues take their lead from the fashion side of the brand, noted Choueiri.
“Customer experience was a priority, and we added a sense of fun, whimsy and theater to the space,” added Walters. “A few examples are the whimsical and elaborate Carousel of Bonbon bottles in a constant circular rotation, the elaborate and interactive wrapping station that includes a personal touch from V&R with their wax seal, and the incorporation of value and engagement through a beautiful ‘Re-fill’ station in the heart of the shop.”
The retailer has long seen success with the Viktor & Rolf fragrances, said Walters. “Flowerbomb continues to hold the distinction as our number-one volume, single women’s fragrance launch at Saks Fifth Avenue,” Walters said of the fragrance, which launched Stateside at Saks in 2005. “Viktor & Rolf continues to be a very important designer fragrance brand at Saks.”
In addition to prime positioning in the new shop-in-shop, Bonbon will get addition support in the form of “an extravagant window and interior visual statement” from April 10 to 23 and a Viktor & Rolf personal appearance on April 17, said Walters.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty