By  on June 1, 2009

Even before they had launched a ready-to-wear collection, Dutch fashion wizards Viktor Horsting and Rolf Snoeren were dreaming about having their own perfume—to the extent that they actually created a fake one, replete with its own advertising campaign and press release, back in 1997.

Never mind that you couldn’t open the bottle, or that the liquid inside was simply colored water. “Do not open/Do not swallow,” the fake release intoned.

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