By  on July 27, 2012

Vince Camuto, founder and chief executive officer of his own rapidly expanding fashion franchise, is following up the launch of his successful women’s scent last year with his debut, in mid-August, on the men’s side of the fragrance aisle.

Like the women’s scent, the companion men’s product simply bears Camuto’s name and family crest, with a masculine touch of the bottle’s surface tightly wrapped in black leather. Produced by licensee Parlux Fragrances, the new scent is due to land on counter about Aug. 15, with a department store distribution of approximately 1,300 doors.

The formula, developed by Harry Fremont of Firmenich, is billed as a boldly fresh, woodsy blend. It opens with the freshness of Italian bergamot and sparkling mandarin anchored by black pepper. The energy of lavender is merged with the spice of nutmeg and sensuality of leather. Precious woods, vetiver and patchouli combine with the masculinity of musk.

 

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