Reigning over a burgeoning empire comprised of 30 fashion categories from outerwear to jewelry, Vince Camuto is expanding his turf, with sales projected at $1 billion by 2015. Jeff Gennette, president of Macy’s Inc., has been quoted as saying that Vince Camuto has the potential of becoming the next big Macy’s power brand, according to Donald Loftus, president of Parlux Ltd.
“Fragrance is very important to Vince,” said Loftus, who noted the Vince Camuto fragrance business is up 50 percent year to date. “It’s [successful] because it’s at the front door of the store.”
Perfumer Laurent Le Guernec of International Flavors & Fragrances developed the juice, which fuses clementine ice, cassis bud, bergamot and passion fruit atop a heart of wild muguet, blush orchids, fresh freesia and floating lotus, and a base of sandalwood, cashmere accord, crystallized amber and musk. The oriental floral will be priced at $78 for a 3.4-oz. eau de parfum. Additionally, the packaging, created by Henry de Monclin, is a tribute to Camuto’s garden and the colors of love and passion.
“It’s about love,” said Camuto. “It captures a moment in time when one soul links to another.”
Currently in 62 countries, Camuto is not only eyeing growth in markets like the Middle East, Asia, Europe and Central and South America, but is looking to broaden its men’s offerings in lifestyle and home goods such as tabletop decor. According to executives, Camuto will bring at least 100 new stand-alone stores to China in the next five to six years.
“China is a growth vehicle,” said Loftus. “Vince Camuto leads with fashion and accessories and we follow that [with fragrance].”
In addition to fall and holiday editions of glossy consumer publications, Amore’s print advertising, shot by Timothy Hogan, will be promoted in key malls around the country. Beyond those, Amore will have a digital campaign including a social media presence.
Amore, which will be sold in 2,500 U.S. doors and 1,000 globally in June, is expected by industry sources to generate $10 million to $12 million in its first year at retail.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)