Reigning over a burgeoning empire comprised of 30 fashion categories from outerwear to jewelry, Vince Camuto is expanding his turf, with sales projected at $1 billion by 2015. Jeff Gennette, president of Macy’s Inc., has been quoted as saying that Vince Camuto has the potential of becoming the next big Macy’s power brand, according to Donald Loftus, president of Parlux Ltd.
“Fragrance is very important to Vince,” said Loftus, who noted the Vince Camuto fragrance business is up 50 percent year to date. “It’s [successful] because it’s at the front door of the store.”
Perfumer Laurent Le Guernec of International Flavors & Fragrances developed the juice, which fuses clementine ice, cassis bud, bergamot and passion fruit atop a heart of wild muguet, blush orchids, fresh freesia and floating lotus, and a base of sandalwood, cashmere accord, crystallized amber and musk. The oriental floral will be priced at $78 for a 3.4-oz. eau de parfum. Additionally, the packaging, created by Henry de Monclin, is a tribute to Camuto’s garden and the colors of love and passion.
“It’s about love,” said Camuto. “It captures a moment in time when one soul links to another.”
Currently in 62 countries, Camuto is not only eyeing growth in markets like the Middle East, Asia, Europe and Central and South America, but is looking to broaden its men’s offerings in lifestyle and home goods such as tabletop decor. According to executives, Camuto will bring at least 100 new stand-alone stores to China in the next five to six years.
“China is a growth vehicle,” said Loftus. “Vince Camuto leads with fashion and accessories and we follow that [with fragrance].”
In addition to fall and holiday editions of glossy consumer publications, Amore’s print advertising, shot by Timothy Hogan, will be promoted in key malls around the country. Beyond those, Amore will have a digital campaign including a social media presence.
Amore, which will be sold in 2,500 U.S. doors and 1,000 globally in June, is expected by industry sources to generate $10 million to $12 million in its first year at retail.
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye