Reigning over a burgeoning empire comprised of 30 fashion categories from outerwear to jewelry, Vince Camuto is expanding his turf, with sales projected at $1 billion by 2015. Jeff Gennette, president of Macy’s Inc., has been quoted as saying that Vince Camuto has the potential of becoming the next big Macy’s power brand, according to Donald Loftus, president of Parlux Ltd.
“Fragrance is very important to Vince,” said Loftus, who noted the Vince Camuto fragrance business is up 50 percent year to date. “It’s [successful] because it’s at the front door of the store.”
Perfumer Laurent Le Guernec of International Flavors & Fragrances developed the juice, which fuses clementine ice, cassis bud, bergamot and passion fruit atop a heart of wild muguet, blush orchids, fresh freesia and floating lotus, and a base of sandalwood, cashmere accord, crystallized amber and musk. The oriental floral will be priced at $78 for a 3.4-oz. eau de parfum. Additionally, the packaging, created by Henry de Monclin, is a tribute to Camuto’s garden and the colors of love and passion.
“It’s about love,” said Camuto. “It captures a moment in time when one soul links to another.”
Currently in 62 countries, Camuto is not only eyeing growth in markets like the Middle East, Asia, Europe and Central and South America, but is looking to broaden its men’s offerings in lifestyle and home goods such as tabletop decor. According to executives, Camuto will bring at least 100 new stand-alone stores to China in the next five to six years.
“China is a growth vehicle,” said Loftus. “Vince Camuto leads with fashion and accessories and we follow that [with fragrance].”
In addition to fall and holiday editions of glossy consumer publications, Amore’s print advertising, shot by Timothy Hogan, will be promoted in key malls around the country. Beyond those, Amore will have a digital campaign including a social media presence.
Amore, which will be sold in 2,500 U.S. doors and 1,000 globally in June, is expected by industry sources to generate $10 million to $12 million in its first year at retail.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews