Reigning over a burgeoning empire comprised of 30 fashion categories from outerwear to jewelry, Vince Camuto is expanding his turf, with sales projected at $1 billion by 2015. Jeff Gennette, president of Macy’s Inc., has been quoted as saying that Vince Camuto has the potential of becoming the next big Macy’s power brand, according to Donald Loftus, president of Parlux Ltd.
“Fragrance is very important to Vince,” said Loftus, who noted the Vince Camuto fragrance business is up 50 percent year to date. “It’s [successful] because it’s at the front door of the store.”
Perfumer Laurent Le Guernec of International Flavors & Fragrances developed the juice, which fuses clementine ice, cassis bud, bergamot and passion fruit atop a heart of wild muguet, blush orchids, fresh freesia and floating lotus, and a base of sandalwood, cashmere accord, crystallized amber and musk. The oriental floral will be priced at $78 for a 3.4-oz. eau de parfum. Additionally, the packaging, created by Henry de Monclin, is a tribute to Camuto’s garden and the colors of love and passion.
“It’s about love,” said Camuto. “It captures a moment in time when one soul links to another.”
Currently in 62 countries, Camuto is not only eyeing growth in markets like the Middle East, Asia, Europe and Central and South America, but is looking to broaden its men’s offerings in lifestyle and home goods such as tabletop decor. According to executives, Camuto will bring at least 100 new stand-alone stores to China in the next five to six years.
“China is a growth vehicle,” said Loftus. “Vince Camuto leads with fashion and accessories and we follow that [with fragrance].”
In addition to fall and holiday editions of glossy consumer publications, Amore’s print advertising, shot by Timothy Hogan, will be promoted in key malls around the country. Beyond those, Amore will have a digital campaign including a social media presence.
Amore, which will be sold in 2,500 U.S. doors and 1,000 globally in June, is expected by industry sources to generate $10 million to $12 million in its first year at retail.
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)