Vince Camuto creates fragrance with a fashion eye. He thinks in terms of colors and scents of flowers he finds in his garden at home, insisting that the final product be a finely calibrated marriage of details.
“Everything has to go together,” he said recently. That passion for connecting details embodies his latest fragrance project, Vince Camuto Femme. It is his third women’s scent, a sparkling floral chypre that was inspired by Camuto’s favorite flower, the delphinium. Holding a photo of the plant found in the garden of his 15-acre weekend estate in Water Mill, Long Island, Camuto explained how the bluish-lavender color figured not only in the design of the bottle but the choice of models for the ad. Leafing through a model book, Inguna Butane was discovered flashing eyes of a similar hue.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)