By  on November 11, 2011

Clients of the Printemps flagship’s revamped beauty floor in Paris — called La Belle Parfumerie — shouldn’t expect to be handed a simple floor plan. Instead, they’ll receive a 66-page ode to perfume. That speaks to the retailer’s mission to exalt fragrance.


This pamphlet, including a manifesto and a snapshot history illustrated with fragrance bottles, delves into France’s rich heritage in scent making. In fact, every element of the redesigned space reinforces Printemps’ mission to elevate fragrance — from the eclectic brand mix to physical improvements such as wider aisles and lower merchandising units that improve the shopping experience.

To access this article, click here to subscribe or to log in.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus