Clients of the Printemps flagship’s revamped beauty floor in Paris — called La Belle Parfumerie — shouldn’t expect to be handed a simple floor plan. Instead, they’ll receive a 66-page ode to perfume. That speaks to the retailer’s mission to exalt fragrance.
This pamphlet, including a manifesto and a snapshot history illustrated with fragrance bottles, delves into France’s rich heritage in scent making. In fact, every element of the redesigned space reinforces Printemps’ mission to elevate fragrance — from the eclectic brand mix to physical improvements such as wider aisles and lower merchandising units that improve the shopping experience.
Alberta Ferretti's "Rainbow Week" sweaters are back. The designer closed her #MFW show with a few day-of-the-week sweaters, which first debuted on the catwalk last January as part of the pre-fall 2017 collection. #wwdfashion (📷: @delphineachard)