By  on November 11, 2011

Clients of the Printemps flagship’s revamped beauty floor in Paris — called La Belle Parfumerie — shouldn’t expect to be handed a simple floor plan. Instead, they’ll receive a 66-page ode to perfume. That speaks to the retailer’s mission to exalt fragrance.


This pamphlet, including a manifesto and a snapshot history illustrated with fragrance bottles, delves into France’s rich heritage in scent making. In fact, every element of the redesigned space reinforces Printemps’ mission to elevate fragrance — from the eclectic brand mix to physical improvements such as wider aisles and lower merchandising units that improve the shopping experience.

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