By  on May 25, 2011

PARIS — “I wanted to put the power of women in a bottle,” said Diane von Furstenberg, describing her new women’s fragrance, called Diane, which is due out in October.

“I wanted a perfume that reflected womanhood — what I know, what I feel about being a woman — and the power that we all have that we can be the woman we want to be,” she continued at an event here Tuesday night to preview the fragrance. “I feel like in the past 10 years, people have forgotten the magic that a perfume can have, and the power that it has. And therefore, I definitely wanted to do something powerful and seductive, without being aggressive.”

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