By and  on October 24, 2011

PARIS — Louis Vuitton is gearing up to enter the fragrance category, and has tapped a master perfumer for the project, WWD has learned.

A third-generation perfumer who hails from the floral Mecca of Grasse in the south of France, Jacques Cavallier-Belletrud is to start work at the leather goods powerhouse in January, sources said.

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