By  on February 17, 2012

Fragrance is about to enter a whole new ball game with the creation of a New York Yankees scent masterbrand.

Launching at the end of April in Macy’s stores in the New York metropolitan area, at Yankees Stadium and online, the men’s and women’s scents will later expand to additional department stores domestically and in multiple international markets, said Tom Butkiewicz, chief executive officer and managing partner of The Cloudbreak Group, of the deal inked between his firm, Major League Baseball and the New York Yankees to create the prestige fragrance duo.

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